Timeline

1980

Establishment of AEFFE s.p.a.

1983

Licence agreement with Moschino

1994

Opening of Milan headquarters

1996

Opening of New York Branch

1999

Acquisition of a 70% Stake in the Moschino Maison

2001

Acquisition of majority stake in Pollini and Velmar

2007

Listing on the Star segment of Milan Stock Exchange

2011

Licence agreement with Cédric Charlier

2014

Lorenzo Serafini is appointed as Creative Director of Philosophy

2015

Licence agreement with Jeremy Scott

2016

Pollini launches Heritage Collection

2017

Alberta Ferretti launches first 'See-now Buy-now' Capsule Collection: The Rainbow Week

2018

Managment of e-commerce is internalized in partnership with Triboo

  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2011
  • 2007
  • 2001
  • 1999
  • 1996
  • 1994
  • 1983
  • 1980

Managment of e-commerce is internalized in partnership with Triboo

Alberta Ferretti launches first 'See-now Buy-now' Capsule Collection: The Rainbow Week

Pollini launches Heritage Collection

Licence agreement with Jeremy Scott

Lorenzo Serafini is appointed as Creative Director of Philosophy

Licence agreement with Cédric Charlier

Listing on the Star segment of Milan Stock Exchange

Acquisition of majority stake in Pollini and Velmar

Acquisition of a 70% Stake in the Moschino Maison

Opening of New York Branch

Opening of Milan headquarters

Licence agreement with Moschino

Establishment of AEFFE s.p.a.

Group Structure

Aeffe

Production and distribution of appareal lines

The company has a production plant covering 55.264 sq.m in San Giovanni in Marignano (Rimini), where the following production stages are carried out:

  • Design
  • Prototyping
  • Sampling
  • Quality control
  • Logistics

Manufacturing and other production phases are outsourced to third parties.

Moschino

Design, handling of licenses and retail

All the Moschino lines are produced and distributed under licenses agreements. The main Moschino's licenses are:

  • AEFFE S.P.A (ready-to-wear and accessories)
  • MOSCHINO S.P.A (menswear)
  • POLLINI S.P.A (footwear and accessories)
  • ANDREA MONTELPARE S.P.A (kids' shoes)
  • SINV S.P.A (clothing and jeanswear)
  • SAFILO S.P.A (eyewear)
  • EUROITALIA S.R.L (fragrances)
  • VERLMA S.P.A (underwear and beachwear)
  • ALTANA S.P.A (babies, kids, teen)
  • DROPS S.P.A (umbrellas)
  • LARIOSETA S.P.A (foulards, gloves, ties and scarves)

Pollini

Production and distribution of footwear and leather accessories lines

The company has a production plant covering 39.214 sq.m in Gatteo (Forlì) which is where the following production stages are carried out:

  • Design
  • Prototyping
  • Leather cutting
  • Piecing
  • Working
  • Finishing

Logistics is outsourced to third parties.

Velmar

Production and distribution of underwear and beachwear

Velmar has a production plant in San Giovanni in Marignano (Rimini).

Designer / Brands

Aeffe

Ready to wear - Accessories

logo-alberta-ferretti
logo-moschino
logo-philosophy
logo-cedric
logo-jeremy-scott

Pollini

Footwear - Leather Goods

Moschino

Licences - Retail - Design

Velmar

Beachwear - Underwear - Lingerie

Aeffe Business Model

Business model: distribution

Aeffe fashion group distributes its products via:

  • The wholesale channel:

    • Directly operated showrooms
    • Agents
    • Importers
    • Franchised stores, shop in shops and corners
  • The retail channel:

    • Directly operated stores

DOS

9M18 FY17
Europe 45 44
America 2 3
Asia 18 16
Total 65 63

Franchising

9M18 FY17
Europe 47 49
America 1 1
Asia 139 135
Total 187 185