Timeline
Establishment of AEFFE s.p.a.
Licence agreement with Moschino
Opening of Milan headquarters
Opening of New York Branch
Acquisition of a 70% Stake in the Moschino Maison
Acquisition of majority stake in Pollini and Velmar
Listing on the Star segment of Milan Stock Exchange
Licence agreement with Cédric Charlier
Lorenzo Serafini is appointed as Creative Director of Philosophy
Licence agreement with Jeremy Scott
Pollini launches Heritage Collection
Alberta Ferretti launches first 'See-now Buy-now' Capsule Collection: The Rainbow Week
Managment of e-commerce is internalized in partnership with Triboo
Group Structure
Aeffe
Production and distribution of appareal lines
The company has a production plant covering 55.264 sq.m in San Giovanni in Marignano (Rimini), where the following production stages are carried out:
Manufacturing and other production phases are outsourced to third parties.
Moschino
Design, handling of licenses and retail
All the Moschino lines are produced and distributed under licenses agreements. The main Moschino's licenses are:
Pollini
Production and distribution of footwear and leather accessories lines
The company has a production plant covering 39.214 sq.m in Gatteo (Forlì) which is where the following production stages are carried out:
Logistics is outsourced to third parties.
Velmar
Production and distribution of underwear and beachwear
Velmar has a production plant in San Giovanni in Marignano (Rimini).
Designer / Brands
Ready to wear - Accessories
Footwear - Leather Goods
Licences - Retail - Design
Beachwear - Underwear - Lingerie
Aeffe Business Model
Business model: distribution
Aeffe fashion group distributes its products via:
The wholesale channel:
The retail channel:
DOS
Franchising