Timeline

1980

Establishment of AEFFE s.p.a.

1983

Licence agreement with Moschino

1994

Opening of Milan headquarters

1996

Opening of New York Branch

1999

Acquisition of a 70% Stake in the Moschino Maison

2001

Acquisition of majority stake in Pollini and Velmar

2007

Listing on the Star segment of Milan Stock Exchange

2014

Lorenzo Serafini is appointed as Creative Director of Philosophy

2016

Pollini launches Heritage Collection

2017

Alberta Ferretti launches first 'See-now Buy-now' Capsule Collection: The Rainbow Week

2018

Managment of e-commerce is internalized in partnership with Triboo

2020

Aeffe Spa together with its e-partner donated a % of each online purchase to health associations for the fight against Covid-19

  • 2020
  • 2018
  • 2017
  • 2016
  • 2014
  • 2007
  • 2001
  • 1999
  • 1996
  • 1994
  • 1983
  • 1980

Aeffe Spa together with its e-partner donated a % of each online purchase to health associations for the fight against Covid-19

Managment of e-commerce is internalized in partnership with Triboo

Alberta Ferretti launches first 'See-now Buy-now' Capsule Collection: The Rainbow Week

Pollini launches Heritage Collection

Lorenzo Serafini is appointed as Creative Director of Philosophy

Listing on the Star segment of Milan Stock Exchange

Acquisition of majority stake in Pollini and Velmar

Acquisition of a 70% Stake in the Moschino Maison

Opening of New York Branch

Opening of Milan headquarters

Licence agreement with Moschino

Establishment of AEFFE s.p.a.

Group Structure

Aeffe

Production and distribution of appareal lines

The company has a production plant covering 55.264 sq.m in San Giovanni in Marignano (Rimini), where the following production stages are carried out:

  • Design
  • Prototyping
  • Sampling
  • Quality control
  • Logistics

Manufacturing and other production phases are outsourced to third parties.

Moschino

Design, handling of licenses and retail

All the Moschino lines are produced and distributed under licenses agreements. The main Moschino's licenses are:

  • AEFFE S.P.A (ready-to-wear and accessories)
  • MOSCHINO S.P.A (menswear)
  • POLLINI S.P.A (footwear and accessories)
  • ANDREA MONTELPARE S.P.A (kids' shoes)
  • SINV S.P.A (clothing and jeanswear)
  • SAFILO S.P.A (eyewear)
  • EUROITALIA S.R.L (fragrances)
  • VELMAR S.P.A (underwear and beachwear)
  • ALTANA S.P.A (babies, kids, teen)
  • DROPS S.P.A (umbrellas)
  • LARIOSETA S.P.A (foulards, gloves, ties and scarves)

Pollini

Production and distribution of footwear and leather accessories lines

The company has a production plant covering 39.214 sq.m in Gatteo (Forlì) which is where the following production stages are carried out:

  • Design
  • Prototyping
  • Leather cutting
  • Piecing
  • Working
  • Finishing

Logistics is outsourced to third parties.

Velmar

Production and distribution of underwear and beachwear

Velmar has a production plant in San Giovanni in Marignano (Rimini).

Designer / Brands

Aeffe

Ready to wear - Accessories

logo-alberta-ferretti
logo-moschino
logo-philosophy

Pollini

Footwear - Leather Goods

Moschino

Licences - Retail - Design

Velmar

Beachwear - Underwear - Lingerie

Aeffe Business Model

Business model: distribution

  • Agents
  • Importers
  • Distributors
  • monobrand franchise boutiques
  • Corners
  • shop-in-shops
  • multibrand boutiques
  • department stores
  • directly operated boutiques

DOS

FY19 FY18
Europe 42 44
America 3 2
Asia 16 18
Total 61 64

Franchising

FY19 FY18
Europe 40 45
America 1 1
Asia 122 138
Total 163 184